A BRAND REFRESH ISN’T ABOUT JUNKING OLD-FAITHFUL
FOR THE LATEST MODEL. Think of it LIKE FINE RESTORATION
Sportsman’s Warehouse: A Refreshing Success
If you’re looking for a branding firm that can create everything from naming to signage, wearables, logos and websites you’ve come to the right place.
Before
After
When Sportsman’s Warehouse came to us, they we’re just emeraging from a tough financial period. They needed an image upgrade, but needed to watch their spend at the same time. Our brand refresh process was the perfect solution to put them on the fast track to better times and a bright future.
Our Brand Toolkit is designed to refine your brand assets to create a powerful set of tools to build your brand identity and keep it running smoothly.
Our process streamlines yours
The brand toolkit helped streamlined the roll-out process for a variety of applications, including ads, signage, products. circulars and the website.
Our rebrand ignited new store brands
Killik, the most recent addition to the Sportman’s Warehouse brands family, is a premium store brand that intentionally breaks the mold of the flagship identity.
When we started working with Sportsman’s Warehouse, they didn’t talk about rebranding, they simply wanted a fresh look that would attract more customers back to their stores. We described the refresh process in terms of legibility and kept the logo changes subtle—our little changes made a big difference.